Senior Manager, Digital Marketing

R75260 Senior Manager, Digital Marketing

Location: Hyderabad, IN

Today, Lonza is a global leader in life sciences, with teams working across five continents. There’s no single formula behind our success. What makes the difference is our people—working together, sharing ideas, and finding better ways to help businesses support patients. In return, we give our people the freedom to grow their careers and make a real impact. That’s the kind of work we’re proud to be part of.

We are looking for a Senior Manager, Digital Marketing to join our Global Marketing team and support our Specialized Modalities business.

About the Role

In this role, you will lead digital marketing for the Specialized Modalities business. Your main job is to turn complex scientific ideas into clear, engaging digital campaigns that reach the right audience.

You’ll plan and run campaigns, improve website and content performance, and use data to make smarter marketing decisions. You’ll also work closely with teams across the business to make sure our digital efforts support sales and growth.

Key Responsibilities

Digital Strategy and Planning

• Plan and run the yearly digital marketing activities for the Specialized Modalities business

• Turn business goals into effective digital campaigns across different channels

• Track performance and improve campaigns based on results and feedback

• Use market insights and new tools (including AI) to improve how we reach and engage audiences

Campaign Management and Lead Generation

• Plan and deliver digital campaigns that generate and nurture leads

• Manage campaigns from start to finish, including planning, execution, and reporting

• Work with CRM and marketing operations teams to ensure smooth follow-up on leads

• Run email marketing campaigns, including audience targeting, testing, and improvements

• Manage the digital marketing budget and ensure it delivers good results

• Support events and webinars with digital promotion and lead follow-up

Content Development

• Create and manage digital content such as landing pages, emails, videos, and visuals

• Make sure content is accurate, relevant, and easy to understand

• Reuse and adapt content across channels to get the most value from it

Website and Digital Experience

• Manage the Specialized Modalities section of lonza.com

• Ensure content is up to date, easy to find, and encourages user action

• Work with web and UX teams to improve website performance and usability

• Support search engine optimization (SEO) to increase visibility

Marketing Technology and Data

• Use data to improve targeting, personalization, and campaign results

• Explore and adopt new tools and technologies to improve efficiency

Collaboration and Reporting

• Work closely with business leaders and marketing teams

• Share clear updates on campaign performance and suggest improvements

• Align with global teams on messaging and brand consistency

• Manage external agencies and vendors to ensure quality and timely delivery

• Track performance and highlight risks and opportunities

• Promote best practices and continuous improvement in digital marketing

What We’re Looking For

• Strong understanding of digital marketing and how to measure performance

• Well-organized, with the ability to manage multiple projects at once

• Good communication and collaboration skills

• Comfortable working with different teams and external partners

• Focused on delivering results and improving over time

• High attention to detail

Required Qualifications

• Bachelor’s degree in marketing, digital communications, life sciences, or a related field

• At least 5 years of experience in digital marketing

• Experience running digital campaigns that deliver measurable results

• Knowledge of key digital marketing areas such as SEO, content, email, and analytics

• Experience using marketing and analytics tools (e.g., marketing automation platforms, CRM systems, Google Analytics)

• Strong analytical skills and ability to turn data into insights

• Experience working in B2B or technical environments

• Strong written and verbal communication skills

Preferred Qualifications

• Experience in life sciences, biotech, or a similar industry

• Familiarity with website content management systems and analytics tools

• Understanding of data privacy and compliance requirements

• Experience working with external agencies

• Experience marketing complex products or services

About Lonza

At Lonza, our people are our greatest strength. With more than 30 sites worldwide, our teams work together every day to help bring new medicines to life.

Every day, our work has a positive impact on millions of people. This is both a privilege and a responsibility. We believe in doing the right thing—protecting our people, acting ethically, and caring for the environment. Because how we achieve results matters just as much as the results themselves. People join Lonza for the challenge of solving complex problems and creating new ideas. In return, they gain the satisfaction of making a real difference in the world.